GLAAD, an LGBTQ advocacy group, applauded the more inclusive Potato playset. “It created a lot of excitement,” she said about the reaction. Kimberly Boyd, a senior vice president at Hasbro, said the intention of the brand name change was to be more inclusive and to have the characters still live within the Potato Head universe. “You take the focus of what is essentially one character and now allow it to be a platform for many characters.” “They are looking to broaden the franchise,” said Robert Passikoff, founder of marketing consultancy Brand Keys. Hasbro appears to want to have it both ways: expand the brand, while not killing off its most iconic characters, which appeared in the “Toy Story” films. “I think Hasbro needs to drop the “Bro” and just be “Has,’” another person tweeted. The tweet came after news of the brand name change exploded on Twitter, with people asking if Barbie will change her name next. POTATO HEAD aren’t going anywhere and will remain MR. “While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. In a picture posted on Twitter, the “Mr.” and “Mrs.” names are less prominently displayed at the bottom of the box, instead of the top. Potato Head characters will still live on and be sold in stores. designations that will let kids create their own type of potato families, including two moms or two dads.īut in a tweet later that afternoon, Hasbro clarified that while the brand is changing, the actual Mr. Replace those inaccurate MPH eyes with a set that will make him look like he stepped out of the movie Available as a full set, Squinting, Half-closed and Toy. Hasbro created confusion Thursday when it announced that it would drop the “Mr.” from the brand’s name in order to be more inclusive and so all could feel “welcome in the Potato Head world.” It also said it would sell a new playset this fall without the Mr.
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